This is a guest post by Jacques van der Wilt, the founder of WordWatch and DataFeedWatch. Google Shopping replaced the free Google Product Search in October 2012. If you look at a Product Listing Ad (PLA), you immediately see why this ad-type is much more powerful. Results from various agencies shows that these picture-ads outperform [...]
Last week, I attended the Growth Hackers Conference in San Francisco. The Keynote speaker, Keith Rabois of Khosla Ventures, gave an interesting presentation about Growth vs. Growth Hacking, providing three incredible examples of growth hacking. Here’s my version summarizing his awesome presentation. Growth and growth hacking should not be confused with one another, as they [...]
This is a guest post by James Kelly, Senior SEM Analyst of National Positions. Product Listing Ads have grown immensely in popularity over the last year and many articles have been written detailing the importance of getting them live. At this point the real question is how to maximize exposure and profitability for your ecommerce [...]
Image Credit With various advertising channels available to PPC advertisers these days, it becomes extremely time-consuming to manage and maintain ad campaigns across multiple ad networks and accounts. Growing online ads has become a real challenge in such a fiercely competitive industry. That’s why APIs are becoming more prevalent as the next big trend that [...]
As marketing has become more data-driven, it’s become gradually easier to gather data, but increasingly more difficult to digest, analyze and interpret all of the data in order to take action. There seems to be an overabundant amount of tools that allow marketers to collect data, many of which are free, like Google Analytics, however, [...]
Direct media buying is an excellent strategy to purchase ad impressions for your targeted audience. You have the luxury of buying impressions in bulk with the satisfaction of saving money, given that the impressions offered at a discounted rate. Surprisingly, more often than not, the listed rates are not always “discounted” per se. Ad impressions [...]
Performance Marketing Summit is a one-day conference, put on by Affiliate Summit, taking place at the Baruch College Vertical Campus in New York City. The Summit brings together 200 of the top executives and influencers with a vested interest in advertising strategies and technology made for affiliate marketing. Through a series of sessions and interactive [...]
Pay per click (PPC) ads aren’t successful over night, and as you know from our last post in this series, a few online advertising strategies or super heroic powers can be used to quickly optimize your campaigns to profitability. If you thought optimization strategies for PPC campaigns were boring and menial tasks think again, because [...]