With the biggest holiday shopping season almost nearing to an end, we’ve compiled some last minute campaign strategies for you to reach those last minute shoppers. Before the year ends, secure a spike in revenue over the next several days with these quick and simple last minute tips for your holiday campaigns:
1. Increase sales with the last minute shoppers
Tweak your ad copy to make it more relevant to the holiday shopper. Update your ad copy to have a holiday spin on it and attract the last minute shoppers. “Arrives by 12/24” or “Last Minute Stocking Stuffers” are great examples of how you can spice up your ad copy to entice those last minute shoppers to click and purchase.
2. Increase clicks and engaged viewers from your ads
Your ad design and copy is what compels a user to click or not. Since you’ve already tweaked your ad copy with the above strategy, try varying up the design a little. Because we’re on the homestretch of the holidays, no need to re-invent the wheel here. A simple A/B test with the color of the background or the color of the call-to-action button on your banner ads could be the difference between profit and breaking even this holiday season.
3. Outperform your competitors on price for your most popular items
You already know what products account for 80% of your revenue. Find these same or similar products from competing advertisers on MixRank.com to see their pricing model. Based on what you discover, consider pricing your products similarly or offering free shipping or another perk with a purchase.
With MixRank’s easy-to-use search bar, you can instantly research the competitive market for your products, without spending hours mining through your competitors’ landing pages for the same data. To get started, gain access to MixRank Professional with your risk-free trial here.