6 Killer Facebook Ads Image Tactics That Will Skyrocket Your CTR

Don’t want to manually sift through the 11,000 Facebook ads images I posted earlier to find the good ones? Don’t worry, I did the hard work for you and found 11 excellent images that demonstrate some of the most effective techniques in Facebook advertising.I know that even if I ask nicely that you don’t copy these exact images for your own campaigns, some of you will do so anyway. Just keep in mind that these specific images are already very saturated and overused. If you find a stylistically similar but fresh image, you will get a much higher CTR, guaranteed, which could be the difference between profit and loss in your campaign.When selecting an image, remember that its purpose is to attract attention and entice the user to notice your ad. With apologies to Gary Halbert, you can think of your image as an ad for your ad. What would get your ad noticed?I tried to focus on a general effective tactic when selecting these rather than just a particular image. Read on, and you’ll see what I mean.Note: Posting these images is kind of a gray area which may or may not be fair use. If you can prove one of these images belongs to you, please send me a DMCA notice to ilya -at- unviral.com and I will take it down immediately. 1. Use lots of color The gradient background is a classic, time tested social advertising technique. It may not work for all niches, but it can be extremely effective in getting the attention of certain demographics. And anything bright and colorful will stand out among Facebook’s drab, pale blue interface.


2. Add Banners And Badges I love the use of the word New! in the following ad. Not only is saying “New” a classic marketing technique, but the its design and placement in the lower right corner cleverly draws the eye towards the body of the ad.


3. Mimic UI Elements Years of using modern operating systems have conditioned most people to respond in a very specific way to certain graphical elements. For example, our eye is naturally drawn to buttons that look clickable, just like we’re trained to draw our attention to a small mouse cursor on the screen. These techniques are controversial, but if you can get them approved, you can benefit from a dramatic increase in CTR. People routinely accomplished 30-50 percent increases in CTR just by overlaying a picture of a small Play arrow(like a YouTube video) on their image. This is no longer allowed, but some of these techniques might be:


4. Faces are very effective, but sex always sells In the early days of Facebook Ads, all you had to do was present a picture showing a little cleavage to get massive clicks. They’ve cracked down on how much skin you can show since then, but don’t worry- the right picture of a face can be just as appealing as the sluttiest softcore porn pics. Closeups, especially those images that seem to be staring straight at the user from the page look very effective.Pictures of cute girls for the men, and of babies for the women work very well. We’re just biologically hardwired by millions of years of evolution to respond to them.


Of course, if you’re feeling adventurous, you can always try to sneak in something vaguely pornographic…


5. Don’t underestimate the power of plain text It can often be very effective to simply treat the image as more space for your text headline, particularly if you have a strong, clear value proposition with universal appeal that can be expressed in just a few words.


6. When all else fails, shock Like a tabloid, you can always rely on shock value. Assuming you can get creepy or weird ads approved, you can get a very good CTR for certain demographics very quickly. These ads probably won’t convert very well, but for some offers or sites where getting clicks as cheap as possible is the objective, this is a valid strategy.


This isn’t a comprehensive list by any means, but it should be enough to give you a few ideas on specific tactics you can use right now to increase your CTR, get more traffic, and lower your costs.

  • Adam

    Great stuff Ilya, will try some of these techniques for my next fb campaigns.

  • xvd

    Thanks for compiling this, Ilya, and for the fascinating archival work.These are definitely powerful CTR patterns. I would, however, strongly caution against anyone attempting to optimize a Facebook campaign purely on CTR. As challenging as it may be, optimizing on Cost-per-Install or other Cost-per-Action will usually show results that are radically different from your CPC & CTR optimization. Aligning your ads with your target audience is still the most important strategy, and getting a better CTR can often be counter-productive (because the audience who clicks most tends to install, buy, and otherwise convert less). But to be certain, the best of all worlds is to have a huge CTR that optimizes CPI.

  • Blackhat Tactic: How to Use Trusted Heuristics to Get Clicks « insight.io blog

    […] see it enough, and we feel strangely compelled to seek it out and click it. Just like the Youtubesque play button used effectively in social ad images, certain icons and symbols have tremendous magnetic power, drawing the eye in almost […]