Monitor The Competition With A Real-Time Dashboard

Here at MixRank, we’re excited to announce our recent partnership with Ducksboard, a real-time dashboard that allows online marketers to visualize and monitor data in one single location.  Ducksboard has implemented nine MixRank widgets that can help you monitor the campaign trends from your top competitors.  With the integration, MixRank and Ducksboard users can now:

 

  • Visualize competitor campaign growth or decline down to the banner oir text ad level.  Ducksboard’s MixRank graph widget shows a trend of your competitor’s new ads over time, including the number of new text or banner ads and the total number of text or banner ads.
  • Track the reach of an advertiser’s campaigns that shows the count of active publishers for a specific advertiser.  The active publisher widget gives you an idea of how viral a competitor’s campaigns are, providing precedence for your budget and campaign structure.
  • Identify contextual keyword-targeting strategies with the active keywords widget.   Learn how many active contextual keywords your competitors are bidding on, and benchmark that with your own AdWords account to see if you can scale beyond.

 

There are nine new monitoring widgets that allow users to track competitors’ campaign trends. Here’s a look at just a few of the widgets you can build and customize within Ducksboard:

Ducksboard-4

 

As you can see, Ducksboard’s simple and customizable design makes it easy for online marketers to stay updated on the company performance in real time.  Without having to wait for weekly or monthly reports, Ducksboard allows marketing and business professionals to conveniently access and share valuable data that impacts decision-making.  Claim your 30-day free trial now.

 

3 Last Minute Holiday Campaign Tips to Reach Those Last Minute Shoppers

With the biggest holiday shopping season almost nearing to an end, we’ve compiled some last minute campaign strategies for you to reach those last minute shoppers.  Before the year ends, secure a spike in revenue over the next several days with these quick and simple last minute tips for your holiday campaigns:

 

1.  Increase sales with the last minute shoppers

Tweak your ad copy to make it more relevant to the holiday shopper. Update your ad copy to have a holiday spin on it and attract the last minute shoppers. “Arrives by 12/24” or “Last Minute Stocking Stuffers” are great examples of how you can spice up your ad copy to entice those last minute shoppers to click and purchase.

 

2.  Increase clicks and engaged viewers from your ads

Your ad design and copy is what compels a user to click or not. Since you’ve already tweaked your ad copy with the above strategy, try varying up the design a little.  Because we’re on the homestretch of the holidays, no need to re-invent the wheel here.  A simple A/B test with the color of the background or the color of the call-to-action button on your banner ads could be the difference between profit and breaking even this holiday season.

 

3.  Outperform your competitors on price for your most popular items

You already know what products account for 80% of your revenue.  Find these same or similar products from competing advertisers on MixRank.com to see their pricing model.  Based on what you discover, consider pricing your products similarly or offering free shipping or another perk with a purchase. 

 

With MixRank’s easy-to-use search bar, you can instantly research the competitive market for your products, without spending hours mining through your competitors’ landing pages for the same data. To get started, gain access to MixRank Professional with your risk-free trial here.

Live Webinar: Scaling Campaigns Fast

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We recently partnered with SIteScout, one of the most popular self-service ad servers, for a free webinar next week.  As online advertising is becoming fiercely competitive, now’s the perfect time to get a head start on your display campaigns.

 

We’ll be walking through the elaborate process of how to run a profitable display campaign.  Starting with the research for the most successful ad creative to the campaign creation process with several optimization strategies, this webinar will show you the best practices that’ll jumpstart your display campaigns towards profitability.

 

Join this live webinar, as MixRank’s Ilya Lichtenstein and SiteScout’s Steve Monti teach you the strategies that can more than double your return on investment with display advertising. 

 

The live event takes place next Wednesday, December 5, at 12pm PST / 3pm EST.

 

In this webinar, you’ll learn:

 

  • How to save weeks of research time and instantly find the top performing placements for your target audience
  • Your competitor’s most profitable ad creative secrets that you can replicate to boost conversions
  • How to double your return on investment with strategic ad segmentation
  • Tricks to continuously optimize campaigns for a signficant boost in conversions

 

After the presentation, there will be a live Q&A session where our presenters will answer the attendees’ questions.

 

Space is limited, so make sure to register now!

 

What Are Dynamic Search Ads?

Last week, Google announced that Dynamic Search Ads would be generally available to advertisers within AdWords.  This feature has been around for about a year now, but it was only available in a limited beta.  So, if you’re like me and were not included in this beta, you’re probably wondering: “What are Dynamic Search Ads (DSAs)?”  Well, look no further; you’ve come to the right place!  With AdWords having multiple support pages on this topic, I’ve condensed their DSA description to summarize what you need to know about DSAs, how to set them up, and how this could help you.

 

What You Need To Know about DSAs:

  • Say Goodbye to Keywords: With DSAs, your ad will show based on the content of your website
  • Say Hello to SEO: Google’s organic search index of your site will determine what search queries your DSAs get impressions for. So basically, this means whatever keywords you currently rank for through SEO will determine your ad impressions, but you have to pay for these clicks and impressions.
  • Dynamic Ad Copy: The headline is the only dynamic piece of the ad copy, and it’s generated based on the search term.  The rest of the ad is based on a template that you create.
  • Targeting Groups of Landing Pages: Since you’re not targeting keywords, you can set-up your targeting to your entire website, or specific pages or categories of your site.

 

Not Everything’s Changing:

  • Keyword-based campaigns can run simultaneously. DSAs will not show when there’s an exact match to one of your keywords.  However, the DSA could be shown instead of the other ad if it’s a broad or phrase match.
  • Ranking & cost per click is calculated in the same fashion using your Quality Score and bids
  • Reporting on search queries, ad copy and landing pages that were used to generate your DSA, as well as the same cost per click, click-through rate, impression & conversion rate data will be available.
  • Ability to add negative keywords or ad extensions.

 

How To Set Them Up:

1.  Within AdWords, click on the Campaigns tab and click the +New campaign drop down menu & select “Search Network Only.”

2.  On the Campaign Settings page, select “Dynamic Search Ads.”

Dsa-adwords

3.  You can then proceed to creating your ad groups.  In the “Create an ad” section, make sure to click Dynamic search ad.  You can add tracking to your URLs as well.

If you leave the “Auto targets” sectioned as checked to “All pages” this will target all pages that are indexed for your website, including subdomains.

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4.  If you don’t want to target every page within this ad group, you can target by categories, URLs, page title, or page content.  To do this, select the Add a group of webpages button from the “Add dynamic ad target” section of the Auto targets tab and choose which targeting method you prefer.  Here are a few tips:

  • Categories: Google sets themes around your website content, so in order to target categories accurately, you should choose from the pick list of AdWords categories’ rather than entering your own.
  • URLs: You can target pages with URLs containing certain strings that you specify so your parameters do not have to be exact URLs, but rather any URL that contains, for example, “/support”.
  • Page title or Page content:  Select these targeting types if you want to designate specific keywords that are in the Page title or the Page content of your landing pages.  If your keyword is cameras, your ad target will appear as “PAGE_TITLE contains cameras” or “PAGE_CONTENT contains cameras”.

 

How This Could Help You:

  • Save Time on Paid Search by Continually Investing in SEO: If you’re already optimizing your site for organic rank, instead of building out an elaborate keyword strategy and paid search program to match up with all of your landing pages, you can turn on DSAs to take care of your targeting.  Just don’t forget to check back regularly and add negative keywords to eliminate the irrelevant impressions and clicks that could be hurting your campaign.
  • Increase Relevancy & Quality Score: With Google dynamically generating the headline based on the query, this increases your chances of the headline exactly matching the keyword.  When this happens, the headline is bolded, bringing more prominence to its appearance, and hopefully generating more clicks (for an increase in Quality Score).
  • Drive Incremental Traffic: With keyword-targeted campaigns, you can uncover keyword opportunities by looking at what clicks you received from your search query report, but you’ll never know all the search terms you received impressions for. With DSAs, you can promote your website to more potential customers than you can reach with a keyword-targeted campaign.

 

Alright, this wraps it up! I hope this gives you a stealthy answer to your burning AdWords question: What are Dynamic Search Ads?  As an added disclosure, Google recommends DSAs for sites that have multiple products or services, any products or services that change frequently, or product or services that are seasonal.  On the flip side, small websites with less than 300 landing pages, daily deal sites, comparison shopping sites, affiliate sites, or customizable products and gift websites should refrain from DSAs as they wouldn’t necessarily help your ad program.

 

Thanks for reading! For more AdWords insights, follow me on Twitter or add me to your G+ circles.

 

5 Lessons PPC Advertisers Can Learn From The Justin Timberlake & Jessica Biel Wedding

Just last week, Justin Timberlake and Jessica Biel said “I Do” in southern Italy.  As the photos and details unfold in the media, it’s been pretty difficult to avoid the juicy gossip.  Paging through multiple articles got me to thinking how clever Justin Timberlake and Jessica Biel are, and how online advertisers could learn a some serious advertising strategy from their over the top, yet intimate wedding.   Here’s the list of 5 lessons PPC advertisers can learn from the Justin Timberlake & Jessica Biel Wedding:

 

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Photo Credit

 

1. The Pink Dress:  Whether the critics love it or hate it, nearly everyone has something to say about Jessica’s amazing pink wedding gown.  The dress is untraditional, irregular, and eccentric, but according to Justin Timberlake, “It was so Jess.”  Think about this when generating compelling ad creative.  Design your ads to be innovative, eye-catching, and the talk of the town, yet completely true to your brand.

 

2. The Wedding Day Accessories:  Something old, something new, something borrowed, something blue.  Although I haven’t heard what Jessica’s something blue was, her “something new” was the pink Giambattista Valli Haute Couture gown.  To add to this, her “something old” was on her custom veil, adorned with heirloom pearls that were from her grandmother’s wedding day tiara, while her “something borrowed” was a light pink pearl bracelet loaned to her by Justin’s mother.  These added accessories complemented each other nicely and were consistent across her outfit, something online advertisers should do with their ad groups and landing pages as well.  Ensuring that the keywords in your ad are in line with the keywords or placements that you’re targeting and the keywords on your landing page will result in an overall improvement in your ad’s relevancy, impacting click-through rate and Quality Score.

 

3.  The Reported $6.5 Million Cost: There have been numerous rumors that the couple spent $6.5 million for their special day – sounds like a pretty amazing ad budget right?  But, as you know, that money wasn’t just spent on one thing.  There was the food, photos, entertainment, flowers, dresses, decorations, and many more elements that summed up to the total wedding budget enhancing the overall event.  This is the same way you should plan out your ad budget.  Separate your online ad campaigns into different segments, whether it’s by network, device targeting, geography or anything else that will help you increase relevancy for the audience and optimize your overall cost per acquisition.

 

4.  The Small & Intimate Destination Wedding:  The fancy affair took place in Southern Italy and has been described as an intimate wedding of 100 guests.  Timberlake said, “It was a lot to ask of them to travel, so we figured we’d give our guests a good party!”  This is a great example of what your landing page experience should bring to the table.  It has to be worth visiting and staying on.  If you’re shelling out $6.5 million on advertising to gain 100 new visitors, make sure you have the elements on your landing page that will give visitors a good time on your site, and convert!

 

5.  The Last Ones Standing: The ceremony finally concluded around 5:00am, as Justin and Jessica were the last two on the dance floor.  As an online advertiser, you can and should continually make optimization adjustments to your campaigns that will allow you to maintain a steady click-through rate or even outperform the competition. You want your ads to be the last ones standing at the end of the day, rather than miss out on any “dance floor time” or impressions share.

 

What are some examples of how you’ve exercised best practices from Mr. & Mrs. Timberlake’s wedding in your own ad campaigns?  Have you had an ad that really resembled the pink dress? Or maybe you’ve used some sweet optimization tips worth sharing.  Tell us in the comments below.

 

Thanks for reading! Follow me on Twitter or add me to your G+ circles for more PPC advertising tips.

 

Which Super Hero Would Your Online Marketing Strategy Be? The Display Advertising Edition

Successful online advertising professionals possess extreme optimization knowledge and strategies that we can easily associate with super heroic powers. In this new blog series, we’ll take a look at various online marketing strategies, and how they emulate the extraordinary powers of your favorite super heroes.

 

The Display Advertising Edition

The display advertising strategies edition are just a few to kick off the series.  Let me know in the comments which character’s powers you’ve had the most success with for your display campaigns and how you were able to own them.

 

Professor X: Audience Targeting

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Photo Credit

 

The Super Power: Professor X is an incredibly powerful telepath capable of astral projection, mind control, illusion casting, memory manipulation, and psychic blasts.  If you’re participating in audience targeting, your strategy is comparable to the world’s most powerful telepath.  As Professor X listens to people’s thoughts and impacts their decisions with his powers, audience targeting similarly allows you to serve ad impressions to specific individuals from your target audience, giving your messaging the power of astral projection, psychic blasts and mind control.

 

How To Own It:  If you’re not currently honing Professor X’s powers of audience targeting, you can look into audience measurement tools like Quantcast or Core Audience that can help you understand what type of audience segments you can divide your visitors into.  Once you have full knowledge of these segments, create custom messaging for the various audiences that will be sure to persuade decisions and viewpoints.  This will help your campaigns and give you the optimal edge that salutes you into the same super hero class as Professor X.

 

Cyclops: Retargeting

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Photo Credit

 

The Super Power:  Cyclops projects a concentrated beam of ruby-colored concussive force from his eyes and can project his power onto those he sees.  As it turns out, Cyclops and retargeting are two peas in a pod.  Just like Cyclops can project his forces onto those he can see, retargeting allows you to serve ad impressions to people who have visited your site.  These ad impressions are very pinpointed and focused towards individuals who you “see” on your site.

 

How To Own It:  To spark your inner Cyclops, set up your retargeting campaign with some easy-to-use tools like AdWords remarketing, AdRoll, Bizo, ReTargeter, TellApart or Criteo.  TellApart and Criteo technologies actually create dynamic campaigns generated by the product page the visitor was last browsing (suitable for big retailers or travel sites with multiple products).  Alternatively, I’ve had positive experiences with AdWords and AdRoll, which are pay-as-you-go tools.  So, grab some dark shades like Cyclops and start projecting your own concentrated beam of retargeted ads by adding your choice platform’s tracking code to your site.  This equips you with abilities to track your visitors, conversions, and target those visitors who dropped off in the conversion funnel.

 

Rogue: Competitive Intelligence for Display Ads

 

Rogue

Photo Credit

 

The Super Power: Rogue’s competencies make her very strong as she absorbs powers, memories, and personalities through skin-to-skin contact.  Prolonged contact with others can cause her to permanently absorb their traits and potentially kill them.  Many have described her strengths as the ability to steal the enemy’s powers and use these forces against them.  This is exactly what competitive intelligence for display ads can do for your marketing campaigns.

 

How To Own It:  If you’re like Rogue, you’re already using MixRank to spy on your competitors’ display ads, placements, and landing pages.  Now all you need to do is absorb this powerful data to your advantage.  Similar to Rogue’s prolonged contact capabilities, MixRank provides powerful insights that you can use over long periods of time for display advertising, search engine marketing, search engine optimization, conversion optimization, and much more.  So whether you want to create more compelling ad copy, scale out on keywords, optimize for winning landing pages or generate new traffic through link building, MixRank’s competitive intelligence data will certainly gear you up to exert Rogue’s wondrous abilities of absorbing your competitors’ skills, powers and traits.

 

Have any online marketing strategies that are related to these super powers? Let me know in the comments which character’s powers you’ve used in the past, and how you were able to own it.

 

Thanks for reading! If you liked this post and want to read more posts from this series, follow me on Twitter or add me to your G+ circles for updates.

The Twitter Interest Targeting Guide for Advertisers – Part 1

Twitter’s advertising platform just made some big improvements.  Today, Twitter announced Interest Targeting for Promoted Tweets and Promoted Accounts.  So, what’s changed, how does it work and what does this mean for you?

Looking back on the old way:

Twitter’s interest graph automatically identified “relevant” tweets and accounts by targeting users who share interests with your current followers.  But, there was limited control and transparency (and, dare I say it, huge inaccuracies) for these shared interests.  How relevant were these promoted tweets? It always seemed like a big hit or miss with my account.   Here’s a huge miss. I was served an Old Spice Promoted Tweet:

Tweet-promoted

Sorry Twitter, I do not have an interest in Old Spice (or any scents for that matter) while I’m on Twitter – highly irrelevant.

 

The benefits of the new way:

There’s 2 ways to implement Interest Targeting for your Twitter campaign: by category or by @username. Not all Twitter campaigns are the same, so here’s my take on how businesses should use them:

1.    By Categorical Interest: Twitter offers advertisers over 350 interest categories that you can target. (Image from Twitter Advertising Blog)

Twitterinterestcategories

The two-level interest hierarchy makes it convenient to reach several categories without having to check each box. Here’s my recommendations:

For Promoted Accounts, I’d encourage you to target as many categories as possible – by using the “All” button at the top of the second hierarchy of categories.  This will give you the most reach possible for your account to gain new followers.

For Promoted Tweets, you’ll want to do the complete opposite. Target fewer and only the most relevant categories that match the context of the tweet.  You’ll see why at the bottom of this post! (in the Added Bonus section)

 

2.    By @username: I’ve been giving Twitter a hard time for not allowing advertisers to target specific users or specific account’s followers.  Well unfortunately, you still can’t.  However, they released the next best thing that allows you to target the interests of @username’s followers.  Good stuff! Let’s take a look at how to use this targeting option for your Promoted campaigns.
 
Promoted Accounts: Because this targeting option includes creating custom segments, your reach will be significantly smaller.  Therefore, B2C businesses should refrain from this as it would take a lot of time and effort to create the custom segments, and there may be limited reach.  On the other hand, I’d encourage B2B marketers to use the @username targeting to target their competitors and/or industry-related publications.  Since there are most likely only a few dozen of those accounts at most, the campaign will be more manageable, but more importantly more relevant and valuable for your business.

Promoted Tweets: With promoted tweets, I would again encourage B2B marketers to use this format of targeting, as it will be reaching a highly relevant audience.  For B2C marketers, this targeting option may not be a great option with Promoted Tweets, as you would need to find specific accounts that are regularly tweeting semantically related content to your Promoted Tweet.  This task may be incredibly time-consuming and difficult for a limited amount of reach.

 

How would I use Twitter Interest Targeting? I’m a B2B marketer, so I’d be curious to see how an A/B test performs to deterimine which targeting solution works best for my business. But, in order for A/B tests to be successful, the Promoted content must be running at the same time to take into consideration seasonality, time of day, etc.  Based on the Twitter announcement, it is unclear whether you can participate a Promoted campaign in both Interest Targeting options simultaneously.

 

Added Bonus:

Here’s one of the more interesting things that Twitter snuck into their announcement.  They’ve lowered the minimum bid to 1 cent for all auctions and are rewarding great content over higher bids.

This concept is very similar to Google AdWords’ Quality Score.  Although the elements factored into Quality Score remain a mystery, we do know that click-through rate is heavily weighted.  Similarly, Twitter discreetly mentioned that they have a similar algorithm that will determine whether your impression share based on your content.  This implicitly means your engagement rate plays a role into how often your campaign will be Promoted.  What this means for you:

Obviously, you can always bid higher per engagement.  But why pay so much if you don’t have to? Instead, optimize your Promoted Tweets by targeting semantically related categories to spark engagements.  The more relevant the content is to the user, the more likely the user will engage. And, you definitely want engagements, because without engagements, you won’t get impressions or you’ll have to bid higher.  And do you really want to pay more or miss out on impression share?  Didn’t think so.

 

Check back soon for Part 2 of our Twitter Interest Targeting Guide for Advertisers, where we’ll show a step-by-step how to implement this new feature with your marketing campaign.

 

Follow me on Twitter or add me to your G+ circles for more marketing news and insights.

 

5 Strategies Marketers Need To Know for Promoted Tweets

Looking for ways to amplify your Promoted Tweets?  Whether you’re already participating in Twitter Advertising or thinking about getting into it, there’s a few things every marketer needs to know about Promoted Tweets.  Read on for 5 strategies that will optimize your Promoted Tweets.

 

1.  Increase Relevancy: Similar to other online ad formats, Promoted Tweets restricts creatives with a character limit.  So, if you’re participating in keyword targeting, why not use the best practices of paid search and include the actual keyword within your ad?  Not only will your tweet be given more prominence from the bolded keyword, it’ll also attract more engagements, as it will be more relevant to the query.

 

2.  Tweet for Re-Tweets: The biggest downside of Promoted Tweets is they’re only seen on the official Twitter properties. Unfortunately, not everyone logs into Twitter’s UI to manage their account.  Ever heard of TweetDeck or HootSuite?  Millions of Twitter users leverage tools like these to manage their accounts, and therefore, won’t ever see your Promoted Tweets.  When you’re promoting a tweet, a good goal should be re-tweets.  Being successfully re-tweeted is the ultimate way to reach and engage those who wouldn’t otherwise be exposed to your Promoted Tweets. It doesn’t hurt to do a small test and request a re-tweet within the tweet.  See how it performs against the same tweet without the request.

3.  Don’t Forget Your Competitors:  In my last blog post about Twitter Advertising, you learned about Twitter’s inability to target specific Twitter users, such as your competitor’s followers.  Well, unfortunately, nothing has changed.  You still can’t.  But, here’s what you can do: target your competitor’s branded keyword just as you would with a paid search campaign.  Volume may be low, but you don’t pay for impressions, only engagements – so you really have nothing to lose here.

4.  Dominate with Visual Content: Based on the promoted tweets below, do you see a difference between these? One is significantly inconspicuous compared to the rest and you already know why.  Outshine the other tweets in the feed with graphic content to increase visibility, encourage more engagements and command stronger results.  Check out these cool examples:

Landrovertweet
Zalestweet

Warnerbrotherstweet
Marketotweet

5.  Avoid Product Pitches: After all, Twitter is another social media platform so the intent to purchase is not always there.  Spamming the Twitter user-base with products that they aren’t necessarily interested in won’t do you any good.  On the other hand, with Twitter users, there is intent to connect with engaging content and users, so take all of the previous tips and leverage Promoted Tweets to gain more followers.

 

How has your Twitter Advertising program been going? Share your story with me in the comments below.

 

Follow me on Twitter and add me to your G+ circles for more online advertising tips.

 

How to Crush the Competition on the Google Display Network

Ever wonder how your competitors are setting up their ad strategy or where they’re getting their most valuable traffic?  If you don’t keep up with your ads and continually optimize your reach, the competition is going to swoop in and take what’s yours.  That’s why we’ve put together this simple 5-step guide on how to crush the competition on the Google Display Network.

 

  1. Do Your Research: Conduct a competitive analysis of your top competitors.  I’m sure you know about MixRank, since you’re reading our blog.  So, head to mixrank.com, search for your competitor’s domains, and export all of the text ads, banner ads, and traffic sources to understand where you stand in relation to your competitors. 
  2. Drive More Reach:  Based on the ads you exported from your top competitors, cross-reference their campaign strategy against yours.  If they’re running significantly more campaigns than you, you know you’ll have re-visit your ad budget and scale your campaigns on other relevant sites.  On the other hand, of you’re competition isn’t running as many campaigns, that’s a good sign too that you don’t have to increase your budget tremendously to reach more customers. 
  3. Don’t Miss Out On the Traffic: From the traffic sources you exported from MixRank, add any placements that you’re not currently bidding on to your managed placements.  Be strategic about which ad groups you target these placements on, as the relevancy will impact your Quality Score.  To get started, make sure to add every placement on the exported list. If your competitor is running ads on these sites, you definitely don’t want to be left out.
  4. Optimize Your Budget:  As you know, not all placements will perform the same way. So, since you probably have some type of budget for your ad spend, you’ll need to monitor the performance of each placement and adjust your bids accordingly over time.  If you’re considering adding negative placements, it may be worthwhile to check back on MixRank to see if your competitors are still running ads on that traffic source before doing so.  You can delete a placement as well, which would be less drastic. By deleting a placement, your ad may still show up on the site but only when ad group’s topic or keyword targets are relevant to the content on the site.
  5. Leverage Banner Ads: Similar to search ads, contextual ads on the Display Network appear right beside your top competitors’.  To eliminate the chances of a consumer clicking on your competitor’s ad completely, occupy the entire ad unit with a banner ad.  The nice thing about banner ads is that certain sizes will almost guarantee your ad will be above the fold on most sites.  The most popular sizes are 728×90, 160×600 and 300×250, but from my experience, 160×600 ads don’t perform as well as the others.  Here’s a visual of an ad unit, and how banner ads drive out the competition’s ads:

 

Bannerads
Contextualads

 

701pages Decreases Time Spent on Creative Testing by 30% with MixRank

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701pages.com is the leading online search directory in Malaysia.  They provide coupons for local goods and services and free unbiased community reviews for over 100,000 merchants.  In 2012, they selected clickTRUE to manage and scale its online advertising campaigns.

 

After running campaigns for several months, 701pages and clickTRUE started seeing a decline in click-through rates.  To ensure their existing campaigns did not suffer further, they decided to refresh these campaigns with a new creative direction.  As they started launching new creatives to test, they encountered a roadblock. The trial and error period required a significant amount of time, preventing them from rapidly scaling their campaigns.

 

To increase efficiency, 701pages and clickTRUE turned to MixRank’s search engine for ads to gain insight into successful ads from similar industry advertisers.  MixRank’s data showed the contextual and banner ads from leading brands, the number of times the ads were shown, and the length of time the campaign ran for.  Ads with a higher frequency over a longer period of time indicated the ad performed well for the advertiser.

 

With these insights, 701pages and clickTRUE modeled their ad creatives based on what worked for other advertisers in the same industry, cutting their time to launch a campaign by 30%.  As a result, MixRank’s intelligent data allowed 701pages to scale their display campaigns more profitably at a rapid pace.

 

“When launching new campaigns, a quick glance at the banner ads indexed on MixRank offered my team remarkable perspectives.  We saved a substantial amount of time spent on testing new creative ads.”

 

— Jereme Wong, COO of clickTRUE Pte Ltd

 

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clickTRUE Pte Ltd was founded in 2008 and has quickly become one of Southeast Asia’s leading online marketing agencies for SEO, SEM, integrated PPC management, social media marketing, web development, web analytics, and conversion rate optimization.  clickTRUE manages over $10 million in online ad spend annually across a client list that includes leading brands such as Clinique, DKNY, HSBC Bank, Men’s Health and Panasonic. clickTRUE has since streamlined its creative testing process using MixRank as its strategic data source for successful ad creatives across a variety of verticals.