As today’s web content grows infinitely, it is imperative for you to constantly monitor ad placements, making sure your ads are only showing up on the most relevant publishers. At MixRank, we know that with massive campaigns, having to go through thousands of publishers every day has become a daunting and cumbersome task. So, we’ve made it easy for you to view new publishers and evaluate their relevancy to your ads.
Incorporate this 5-step process into your daily routine to make optimize ad placements. It shouldn’t take you more than 10 minutes.
- Export the traffic sources from your advertiser report in MixRank
- Sort the publishers by last seen date and days seen
- Find all of the new traffic sources: any that were last seen the previous day with a days seen of 1
- With the data, evaluate if these new traffic sources are relevant to your ads
- Add these publishers as negative placements if needed
Here at MixRank, we dissected some of our data and found some big brands advertising on some very odd publishers. Based on just a few companies, we can see that online advertisers are not paying attention to placements as much as they should be. When was the last time you added negative placements to your campaigns?
Vistaprint is an online supplier of printed and promotional material as well as marketing services to micro businesses and consumers. Many of their ads offer custom cards or customized stationary. So, was there a flop in Google’s matching algorithm when it showed a Vistaprint ad on roadkillcustoms.com? Yes, Vistaprint offers custom cards, but roadkillcustoms.com has minimal relevance to stationary. The Vistaprint.com advertiser report shows all of the publishers that Vistaprint is advertising on. You can see that roadkillcustoms.com just displayed one of their ads yesterday!
Salesforce.com is the trusted leader in cloud computing and CRM. There are several people in an organization who use Salesforce.com. Usually marketers, salespeople, sales managers, project managers and account managers are actively using Salesforce to keep their tasks and customers in one central database. However, graphic designers don’t tend to use the CRM tool at all. So why did Salesforce’s ad show up on designverb.com yesterday? It’s a bit of a mystery to me! The Salesforce.com advertiser report reveals the traffic sources Salesforce targets and allows you to sort by the traffic sources that most recently showed an ad (Last Seen Date).
People Magazine is a weekly celebrity news and gossip magazine. Based on the People.com advertiser report on MixRank, their ads aren’t showing up on thousands of publishers. However, one of the dozens of traffic sources that was targeted was outlookindia.com, a news site for India’s current events and politics. Even though outlookindia.com is an online magazine, the content on this site surely doesn’t correlate with the type of stories People magazine publishes. So, would the audience be similar? Doubtful.
Don’t get caught into the same mistakes! With MixRank’s 5 step process, quickly find the irrelevant traffic sources and add them as negative placements. It takes about 10 minutes. Don’t you have 10 minutes a day to save thousands of dollars on your campaigns?