Unveiling the MixRank Mobile App Directory for Google Play

At MixRank, we’re making changes to include even more relevant data for your digital advertising competitive intelligence needs. As we expand our data set into the mobile landscape, we’ve made some recent updates to the database that maps web advertisers, publisher domains and apps back to parent company profiles. Our latest features include two brand new directories, new filter options for the directories, and new search functionalities. Here’s a breakdown of the latest features we’ve added.

1. Mobile App Directory and Filter Options: We’ve been tracking Play Store apps since January 2013 and within the app directory, you’ll find filter options to view the Topselling Paid, Topselling Free, Top Grossing, Topselling New Paid, Topselling New Free, and Trending apps.

For free apps, MixRank has uncovered the SDKs that mobile apps are leveraging, allowing you to see what technologies and app packages mobile developers have chosen to use.  If you’d like access to this data, sign up here.

2. Company Directory & Filter Options: We are tracking over 5 million companies cross verified on LinkedIn. Property Count indicates the number of MixRank reports that are mapped to this company. Visit the company directory to filter the companies by industry.

To gain access to the MixRank Directories, visit the Browse section on the top right hand corner of any MixRank page.

3. Company Reports: To gain access to company reports you can click on the company name from the Company Directory, or from any other report or directory on the top right hand side.

 

Within the company reports, you can view the various web properties that MixRank has reports for. Below you’ll see the Zoho Corporation’s Company Report with multiple web advertisers and Play Store apps. This data is particularly useful when measuring ad spend and online presence for a company.

4. Universal Search: With the drop-down arrow next to the search bar, you can get more granular with your queries by indicating what type of MixRank reports you’re looking for.

If you wish to search for all MixRank reports, we’ve added a universal search that allows you to search under Everything. Try it now!

Interpreting Web Analytics for Actionable Data-Driven Marketing

As marketing has become more data-driven, it’s become gradually easier to gather data, but increasingly more difficult to digest, analyze and interpret all of the data in order to take action. There seems to be an overabundant amount of tools that allow marketers to collect data, many of which are free, like Google Analytics, however, without enough time in the day to analyze and interpret it, the data collected becomes useless and more of a hassle to house than grow your business from.

To help solve this problem, we’ve partnered with GitGrow, a simplified analytics tool that informs data-driven recommendations to improve your site. By accessing your current Google Analytics data and integrating with MixRank, GitGrow saves you the time you would normally spend on interpreting data and determining where to focus your online marketing efforts.

The GitGrow and MixRank integration offers a side-by-side comparison of your organic, paid search and contextual keywords that allows you to visualize the keywords you’re ranking for and paying for across various online marketing channels.

Take a sneak peek at the integration here:

To take advantage of the amazing partnership between GitGrow and MixRank, try GitGrow for free. Along with the MixRank keywords, GitGrow also offers:

  • Automated Summary Reports of Web Analytics: Receive a weekly executive presentation tailored for reporting to business users.
  • Easy to Implement Recommendations: Based on trends in your data, leverage recommendations to improve your website’s overall performance.
  • Customized Out-of-the-Box Benchmarks: Uncover how the performance of your site ranks with comparable companies of your industry.

For a limited time, GitGrow is offering a 30-day free trial. Claim for your free GitGrow account today!

Forging Ahead With Multichannel Competitive Intelligence In The Age Of Big Data

This is a guest blog post by Jason Warnock, Vice President Market Intelligence and Measurement of Yesmail Interactive.


Marketing is like a newborn; it demands constant attention, it manages to surprise you just when you think you’ve figured it out, and the way it changes every day is absolutely fascinating. Just think of how different the marketing landscape is today than it was a few years ago.

 

No matter the size, and regardless of the industry, a company without a website is unheard of. In a similar way, a company without a Facebook and Twitter accounts is becoming as rare as a non-invasive airport security check while Youtube and Google+ are turning into a necessity.  Similarly, it is an absolute anomaly for a company not to have an email program: from basic ones like Welcome and Transactional, to more strategic ones like Nurturing and Life-cycle. Meanwhile Search and Display have already earned a permanent place in a savvy marketer’s arsenal since their inherent reliance on data accounts for warmer leads and easier conversions than are achieved by many of the traditional marketing avenues.

 

In just one short paragraph, we have enumerated seven different channels that have become essential for an adequate marketing strategy, not to mention an outstanding one.

 

Needless to say, in the era of “Big Data”, it is imperative that each individual channel strategy is dictated by data-driven insights. That’s not the news here. The news is that it is no longer sufficient to develop those insights in a vacuum, i.e. only using metrics marketers have for their own marketing efforts. Instead, it is far more valuable to include industry, and even more so, competitors’ campaign data to inform marketing plans. 

 

As marketers give more and more attention to monitoring and analyzing industry trends and competitors’ practices, few big data analytics solutions successfully integrate the seven essential digital channels and make it possible for marketers to easily monitor trends, track their KPIs, and put the collected data to work for them. 

 

Yesmail Market Intelligence is the first of its kind to successfully house data from social media networks, email providers, company websites and, now, display advertising made possible by a partnership with MixRank, the leading provider of digital display ad data. The integration between MixRank’s innovative crawler technology and Yesmail’s leading platform for competitive intelligence brings to market a seamlessly integrated multichannel tool that provides digital data across seven channels in one centralized and easy-to-use dashboard. This breakthrough allows marketers to spend fewer resources on researching and testing and, instead, invest in developing profitable and informed marketing campaigns. Yesmail is thrilled to partner with MixRank to deliver a solution that saves marketers both time and money as it allows them to develop profitable and informed marketing campaigns that can outperform the competition. 

 

It’s Big Data, at its finest.

 

About the Author

Jason_warnock

Jason Warnock is a seasoned veteran of email deliverability and digital marketing. After creating successful email applications for Canadian bank CIBC, Jason initiated and managed Deliverability Operations for Digital Connexxions (2006) implementing several key strategies for major publishing clients. After a successful acquisition of Digital Connexxions in 2006 by infoUSA, Jason proceeded to become Director of Deliverability for Yesmail (2007) followed by VP of Deliverability Services for Infogroup (2011). Jason has transformed Infogroup Deliverability into an industry leading solution through enhanced offerings of technology and client services. Jason has designed successful technical and business strategies for several large Fortune 500 companies including: HP, Coke, Kodak, Facebook, eBay, Ancestry.com, and United Airlines. Jason is also a recognized industry leader in digital marketing intelligence and competitive marketing intelligence through his work in co-creating Yesmail’s Market Intelligence platform with Andrew Ferraccioli and Jeff Hulshof.

 

Monitor The Competition With A Real-Time Dashboard

Here at MixRank, we’re excited to announce our recent partnership with Ducksboard, a real-time dashboard that allows online marketers to visualize and monitor data in one single location.  Ducksboard has implemented nine MixRank widgets that can help you monitor the campaign trends from your top competitors.  With the integration, MixRank and Ducksboard users can now:

 

  • Visualize competitor campaign growth or decline down to the banner oir text ad level.  Ducksboard’s MixRank graph widget shows a trend of your competitor’s new ads over time, including the number of new text or banner ads and the total number of text or banner ads.
  • Track the reach of an advertiser’s campaigns that shows the count of active publishers for a specific advertiser.  The active publisher widget gives you an idea of how viral a competitor’s campaigns are, providing precedence for your budget and campaign structure.
  • Identify contextual keyword-targeting strategies with the active keywords widget.   Learn how many active contextual keywords your competitors are bidding on, and benchmark that with your own AdWords account to see if you can scale beyond.

 

There are nine new monitoring widgets that allow users to track competitors’ campaign trends. Here’s a look at just a few of the widgets you can build and customize within Ducksboard:

Ducksboard-4

 

As you can see, Ducksboard’s simple and customizable design makes it easy for online marketers to stay updated on the company performance in real time.  Without having to wait for weekly or monthly reports, Ducksboard allows marketing and business professionals to conveniently access and share valuable data that impacts decision-making.  Claim your 30-day free trial now.

 

701pages Decreases Time Spent on Creative Testing by 30% with MixRank

701pages-logo-white

 

701pages.com is the leading online search directory in Malaysia.  They provide coupons for local goods and services and free unbiased community reviews for over 100,000 merchants.  In 2012, they selected clickTRUE to manage and scale its online advertising campaigns.

 

After running campaigns for several months, 701pages and clickTRUE started seeing a decline in click-through rates.  To ensure their existing campaigns did not suffer further, they decided to refresh these campaigns with a new creative direction.  As they started launching new creatives to test, they encountered a roadblock. The trial and error period required a significant amount of time, preventing them from rapidly scaling their campaigns.

 

To increase efficiency, 701pages and clickTRUE turned to MixRank’s search engine for ads to gain insight into successful ads from similar industry advertisers.  MixRank’s data showed the contextual and banner ads from leading brands, the number of times the ads were shown, and the length of time the campaign ran for.  Ads with a higher frequency over a longer period of time indicated the ad performed well for the advertiser.

 

With these insights, 701pages and clickTRUE modeled their ad creatives based on what worked for other advertisers in the same industry, cutting their time to launch a campaign by 30%.  As a result, MixRank’s intelligent data allowed 701pages to scale their display campaigns more profitably at a rapid pace.

 

“When launching new campaigns, a quick glance at the banner ads indexed on MixRank offered my team remarkable perspectives.  We saved a substantial amount of time spent on testing new creative ads.”

 

— Jereme Wong, COO of clickTRUE Pte Ltd

 

Clicktrue_web_180x60

 

clickTRUE Pte Ltd was founded in 2008 and has quickly become one of Southeast Asia’s leading online marketing agencies for SEO, SEM, integrated PPC management, social media marketing, web development, web analytics, and conversion rate optimization.  clickTRUE manages over $10 million in online ad spend annually across a client list that includes leading brands such as Clinique, DKNY, HSBC Bank, Men’s Health and Panasonic. clickTRUE has since streamlined its creative testing process using MixRank as its strategic data source for successful ad creatives across a variety of verticals.

 

 

CornerBlue Increases Mobile Conversions by 19% Using MixRank

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Founded in 2006, CornerBlue, Inc. has quickly become a leading mobile marketing agency that specializes in performance-based mobile campaigns.  CornerBlue now manages millions of dollars in mobile advertising annually across multiple verticals including education, insurance, and finance.

 

With their growing list of clients, CornerBlue’s team experienced increased pressure to rapidly launch mobile ads in verticals they had not tested before.  In order to efficiently and strategically drive their campaigns, the agency sought insights from real-time industry data.  They needed a solution that delivered proven ad copy and profitable placements to alleviate the time of testing each creative and website.

 

For reliable data, CornerBlue adopted MixRank’s solution because of its abundant amount of indexed ads across every industry.  MixRank offered CornerBlue verified advertising strategies that they used to kickoff new campaigns.  With MixRank, CornerBlue consistently found relevant contextual ad copy and traffic sources for a variety of verticals including the education and finance verticals. 

 

As a result, the intelligent search engine saved the CornerBlue team 25% of their time to set up campaigns, allowing them to focus on other optimization strategies such as researching negative keywords and setting appropriate keyword bids. Since deploying MixRank, CornerBlue’s mobile campaigns have increased daily conversions by 19%.

 

“Our team has found MixRank tremendously useful for our mobile ad campaigns. We use MixRank regularly. The ad copies and traffic sources allow us to jumpstart new campaigns and hit the ground running.”

— Arthur Chaparyan, CEO of CornerBlue

 

Beckertime Increases Daily Traffic by 8%

Beckertime-logo

Founded in 1998 by father-son watch enthusiasts, Beckertime is one of the largest providers of pre-owned luxury brand watches generating over $1 million in monthly sales revenue.  In 2011, the online retailer turned to KOMI Marketing to manage its digital marketing efforts.

 

As Beckertime and KOMI Marketing sought to expand its online presence, they faced a bottleneck when trying to build high quality links.  The process of researching and finding relevant high-traffic websites for link building was taking a significant amount of time, preventing them from engaging in other search engine optimization (SEO) strategies like content generation and social media.

 

In order to improve the link building research process, Beckertime and KOMI Marketing leveraged MixRank’s intelligent search engine to find quality traffic sources in seconds.  Using MixRank, KOMI Marketing instantly uncovered over 50 websites relevant to Beckertime and started building links at a constant pace.

 

With MixRank’s easy-to-find data, KOMI Marketing and Beckertime saved 90% of the time on its research for link building, freeing them up to focus on other SEO strategies and marketing campaigns.  Additionally, by building links on these websites, Beckertime and KOMI Marketing have seen a steady 8% increase in unique visitors every day.

 

“MixRank’s traffic sources for related ads are really awesome for link building. Without PPC, I’ve seen a significant boost in unique visitors every day from these backlinks.”

 

— Joseph Chambers, CEO of KOMI Marketing

 

Founded as a search engine marketing agency in 2009, KOMI Marketing has since grown into an online marketing company that provides SEO, web development, and social media services.  In addition to working with Beckertime, KOMI Marketing builds and manages integrated online marketing programs for clients in a variety of verticals, including apparel, jewelry, and furniture.  KOMI Marketing has standardized with MixRank as its primary search engine for link building research.

Komilogo

Cut Your Costs 90% by Scaling Laterally Across Audiences

Say you have a campaign that’s been moderately successful for some time. Your creatives and targeting are relevant to your audience, and you’re getting a steady flow of conversions profitably. But, after some time, your campaign will invariably being to saturate the market. You’ll see conversion rates begin to drop and costs slowly rise, while traffic remains flat. This happens to everyone. Online marketing wouldn’t be much fun if we could just throw up a single successful campaign and sit on our asses collecting checks for the rest of our dats.

How do you scale the campaign up to more traffic and stop the regression to lower profits?

One way might be to expand your ad groups or targeting and find more keywords that will do as well as your existing ad groups.

Finding lateral keywords(keywords that describe the same term in a different way)  has been a well documented and successful strategy, especially in the early days of search marketing, when a marketer armed with a thesaurus and a good imagination could build massive campaigns.

But adding more keywords to a campaign is merely a band-aid, a short term fix that won’t solve the core problem of an audience that has gotten tired of what you’re selling.

I’d like to describe a new strategy that I have used very successfully to grow new campaigns as well as breathe new life into stagnant old ones. I call this strategy scaling to lateral audiences.

Just as lateral keywords are closely semantically related to the original keyword (i.e “meet single women” and “online dating sites”), lateral audiences are closely related based on their core attributes- their fundamental needs, desires, and problems.

In other words, if your product solves a problem for a specific group of people, thinking in terms of laterally related audiences would help you find more people like them, that also have a need for your product.

To illustrate the power of lateral audiences, we’re going to walk through an example using a free MixRank account.

Just to take a random example I made up, let’s pretend we’re a company selling gold coins- a growing industry in this economy. This is a very competitive space with lots of advertisers, so we’re going to have to get creative if we want to take some of their traffic for ourselves.

Google’s Traffic Estimator shows that the keyword “buy gold coins” has a very high average CPC for position 1 of $10.10. To get this data, I set the average CPC in the Traffic Estimator to an absurdly high number like $1000 to make sure I get the absolute highest bid for this keyword.

Let’s find a way to get a similar audience, one who’s interested in buying gold, less expensively. All we have to do to start is initiate a search from the MixRank home page and find a relevant advertiser whose strategies we can study. Let’s just search for our keyword and click on the first suggestion:

Lateral-1

The search results will show us a few ads that are highly relevant to the keyword we searched for. I can already see one lateral audience here- several of the ads say “Buy silver coins”.

It’s important to be mindful of the distinction between keywords and audiences here. Lateral keywords for this theme would be phrases like “buy gold bullion” or “buy gold bars”. In other words, they describe the same product in a different way. “Buy silver coins” describes a different product but targets a lateral audience that has similar fundamental desires- in this case the desire to own precious metal. This desire could further be reduced to a core drive for security, financial stability, greed, etc.

The keyword “buy silver coins” has an average CPC of $4.92. Still high, but a significant improvement in targeting the same audience.

Let’s find out which core desire it is based on the current advertising strategies of the market’s leaders. From the search results page, I’m going to pick what looks to be the current leader in this space, “goldine.com”. I can see more data about them by clicking on that domain in the “Advertiser” column on the far right.

The Advertiser Report for goldine.com will show me their highest performing ads and traffic sources. You can also reach this report simply by typing their domain, “goldline.com” into any search box.

Looking through their text ads, I’m noticing a common phrase that’s consistent across all of their split tests: “Free Investor Kit”:

Lateral-2

They’ve probably tested many different positioning strategies and found that presenting gold as an investment is the strongest appeal. Here’s another lateral niche audience: people who are looking to buy gold as an investment (as opposed to collectors seeking gold for numismatic purposes, etc). Google Traffic Estimator shows that the keyword “invest in gold” has a max CPC of $8.87. This high number is encouraging, because it means that this is a valuable, high converting audience.

$8.87 is a bit rich for us- if we were running a campaign targeting this theme, I would probably see my margins plummet as I get squeezed out by competitors with bigger budgets.

But remember our other, related audience of silver buyers? “buy silver coins” was significantly cheaper than “buy gold coins”, so I would expect this pattern to hold across other, related keywords centered around buying silver.

Indeed, “invest in silver” has a maximum CPC of $3.71, which is a huge 58% discount from the gold keyword, yet targeting an audience that’s closely related to the original keyword, and one we can be reasonably sure will convert just as well, because they’re interested in buying precious metals as an investment.

But let’s keep going and see if we can cut our traffic costs even further using MixRank’s database of millions of ads.

MixRank’s ad search uses sophisticated matching algorithms that go beyond simply looking for the appearance of keywords in ad copy or landing pages and identifies campaigns that are thematically relevant to the query. For a great example of this, let’s search for our new keyword that we derived from the ad copy we saw goldline.com running- “investing in gold”.

Our goal with these searches is to identify keywords and audiences that don’t match our search query exactly, but are somehow related.

There’s one result that jumps out at me immediately.

Lateral-4

Of course! Some people that are interested in investing in gold are part of the small, but lucrative niche audience of people stocking up for an impending economic collapse. The Ron Paul audience, if you will. Analyzing the ads of advertisers like this one will give us great insight into this market. Let’s make the assumption that people anticipating an economic collapse are highly motivated to turn their paper dollars into gold, which we will be happy to sell to them.

The keyword “economic collapse”, which features prominently in these ads, has a suggested max CPC of $1.02, a 90% discount on our original keyword of “buy gold coins”, which cost over $10 a click.

An inexperienced marketer will suggest that “economic collapse” is a bad keyword to target, because it doesn’t show intent and is not a “buying keyword”, so it will not convert as well. But remember, we’re getting this traffic 10 times cheaper!

Let’s say you have a stagnant campaign based around the “buy gold coins” theme that’s barely breaking even. If you target the “economic collapse” keyword, all you have to do is achieve 1/10th your current conversion rate from this audience to get a huge bump in traffic and profits.

“Prepare for impending economic collapse- buy gold!”. The ads practically write themselves.

No thesaurus or keyword tool will tell us that new main keyword, “economic collapse”, is strongly correlated with the keyword we started with, “buy gold coins”. But by using MixRank to pull relevant keywords out of ad copy and searching for thematically relevant ads matching those new keywords, we can quickly identify pockets of opportunity that advertisers without the benefit of this data will miss.

In a later post, I’ll show you how to delve even deeper to identify even less expensive, high converting audiences and leveraging them for a flood of massive traffic. But following the strategy outlined above should be enough to get you started scaling your campaigns across lateral audiences very quickly.

We are officially launching

After many months of development, we’re finally launching MixRank, our competitor intelligence tool for contextual display ads(AdSense). We just got covered in TechCrunch, and the new users are pouring in.

For some ways you can use MixRank to make more money, check out this article. Please give MixRank a try and let us know what you think…your feedback will be really useful as we improve the software to automate and scale every aspect of marketing research.

 

 

How to Outmarket, Outmaneuver, and Dominate Your Better Funded Competitors and Leverage Their Greatest Strengths Against Them

This is part 2 of a series of indeterminate length about succeeding in a crowded market. You can read the first part here.Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage. -Niccolo MachiavelliIf you’re in any decently-sized marketplace, you’re going to come up against at least a few significant competitors. Let’s face it, at this point, pretty much all demand in any market is being met by…something at least. Some of your competitors, even if you think they have an inferior product, are probably better-funded, have stronger brand value, or have well-developed inbound marketing campaigns (or all three). They’re probably running numerous successful, established campaigns across multiple channels. If you go up against them directly, on their turf, they will destroy you.But, if you take a tactical, tightly focused, agile approach, you can defeat even the most entrenched behemoths. Here’s how you can run circles around your biggest competitors, no matter how much money they throw at stopping you:

Watch as Stability Turns into Stagnation

Like it or not, in the fast-moving Internet marketing world, being an established player that has been around for a while confers tremendous advantages. These benefits can manifest directly in the significant organic ranking and quality score boost Google gives to aged domains (those that have been registered for more than a few years without a change in Whois). This is presumably because, unlike, say, keyword density, domain age is much harder to game.But the effects of age can also manifest themselves in other, subtler ways. An affiliate who has been running an offer for a while has demonstrated that he is capable of consistently delivering high quality traffic. As a result, he is probably getting a higher payout than you and can afford to outbid everyone else.And of course, any performance advertisers running traffic for some time have had time to collect lots of data, optimize their campaigns, and remove low-performing ads and keywords.But consistent stability also breeds complacency. And as any affiliate who has watched his earnings from a previously stable campaign dwindle into nothingness over time, in this business, complacency is death.Leverage your competitors’ complacency and turn it against them. Where are they getting weak, fat, and lazy?Look at the highest converting keywords you covet most. Do you see your competitors rotating different headlines and landing pages or are they using the same ones? Is their ad position changing a lot (implying that they are actively managing their bids) or is it holding steady?If you’re seeing a lot of stagnation in your competitors’ campaigns, that’s when you know it’s time to strike. Start bidding aggressively, using a variety of diverse headlines and landing pages. The more completely diverse appeals you try, the higher the chances you will stumble on a combination of medium and message that produces significant lift in conversions or CTR, thus negating their established history and higher bids. Most advertisers lack the ability to monitor changes in their ad position and performance for every keyword. Once something is profitable, more often than not, they will fall asleep at the wheel and let the campaign run on autopilot as they move on to optimizing different market segments or traffic sources.This is especially true with contextual (cost per view) and display campaigns, and of course SEO. Most advertisers will optimize a campaign to the point of profitability and then leave it alone, opting to move on to completely different channels. For you, this means that when you go up against big advertisers, on keywords and placements they are not actively optimizing, you’ll be able to capture some traffic and market share without engaging in a bidding war with them. A big ad budget isn’t worth much if you aren’t actively using it. This method can be hugely profitable, especially on the long tail and at the fringes. There’s no need to fight a losing battle with a big advertiser over traffic they’re actively seeking. Instead, slowly but steadily sap the traffic they don’t even remember they have.

Exploit Their Testing Budget by Scaling Horizontally Into New Channels

By running a large campaign, your competitors are releasing lots of data into the wild. Thousands of headlines, keywords, banner ads, etc are all publically available for you to study and learn from. Remember, Internet marketing isn’t magic. It’s simply scientific testing and the application of a few fundamental principles.When you see large, well-funded competitors extend their tendrils into thousands of sites and keywords(you know, when you get the sense that you’re seeing their ads everywhere), it’s easy to feel frightened and overwhelmed.”How could I ever compete with them?” you think. “Their brand is so…established”.But they’re not doing anything special. They just have a bigger testing budget than you. And a bigger testing budget simply means they can afford to make more mistakes.So let them make mistakes and spend their money testing. Then, once they’ve figured out what works, and started scaling it, when you’ve seen many ad variations replaced by one or two they are running consistently, it’s fairly easy to figure out what the most effective way to reach that particular target market is.You probably shouldn’t copy their ads exactly. But there’s nothing wrong with taking the fundamentals of their campaign, like their main appeal(is it a price appeal? a particular benefit appeal?), main keywords, the types of images they use in their banners, and scaling them horizontally to other, very related traffic sources and demographics.Do you think every single Google advertiser is also on Yahoo/Bing? Is every Pulse360 advertiser also running the same ads on AdSonar? Is every single PPV advertiser distributing campaigns evenly between TrafficVance, LeadImpact, and MediaTraffic?One of the most effective ways to easily generate new revenue is taking an existing campaign and porting it over to a related traffic source. Why not do the same with your competitors’ campaigns? There are plenty of keyword research tools out there that will show you competitors’ exact ads and keywords. (I recommend SEMRush). Learn from those campaigns, and scale them up.Wait for your large competitors to optimize their campaigns, learn the fundamentals that make them effective, and port them over to related traffic sources.Remember when I posted some of the most effective Facebook ad images? Thousands of people downloaded those images. Most simply put them, unchanged, into new Facebook campaigns. Those campaigns faltered, because Facebook users had already developed banner blindness for those images. But a few clever people looked at those images, which were the result of many different advertisers spending millions of dollars testing, and figured out which specific patterns, like a picture of a crying baby, were most effective.Then, they used those tried and tested patterns to build out campaigns on alternative, less saturated, yet technically similar traffic sources like Plenty of Fish, and got profitable very quickly.Let your competitors spend money testing and optimizing. The bigger they are, the easier it will be for you to quickly learn what works best.Then learn what works, adapt it to your own campaigns, and scale.tl;dr Summary: Having strong, well-funded direct competitors with large paid traffic campaigns gives you two advantages you probably weren’t aware of:

  1. Their campaigns are so large that they are not actively optimizing/managing bidding on all of their keywords and media buys, especially towards the long tail, leaving an opportunity for you to come in and take over.
  2. The wide reach of their ads makes it easy to collect lots of data on what works best. You can effectively hijack their massive m
    arketing budget for your own benefit. Large marketing spend means you can collect lots of accurate data from keyword tools, demographic research tools like Quantcast, as well as old-fashioned manual competitor research.

As you may have guessed, the upcoming release of insight.io will automate and scale many of these data collection and optimization tasks for you…but that’s some time away. It won’t hurt to put your email on the beta list though 🙂