Founded in 2006, CornerBlue, Inc. has quickly become a leading mobile marketing agency that specializes in performance-based mobile campaigns. CornerBlue now manages millions of dollars in mobile advertising annually across multiple verticals including education, insurance, and finance.
With their growing list of clients, CornerBlue’s team experienced increased pressure to rapidly launch mobile ads in verticals they had not tested before. In order to efficiently and strategically drive their campaigns, the agency sought insights from real-time industry data. They needed a solution that delivered proven ad copy and profitable placements to alleviate the time of testing each creative and website.
For reliable data, CornerBlue adopted MixRank’s solution because of its abundant amount of indexed ads across every industry. MixRank offered CornerBlue verified advertising strategies that they used to kickoff new campaigns. With MixRank, CornerBlue consistently found relevant contextual ad copy and traffic sources for a variety of verticals including the education and finance verticals.
As a result, the intelligent search engine saved the CornerBlue team 25% of their time to set up campaigns, allowing them to focus on other optimization strategies such as researching negative keywords and setting appropriate keyword bids. Since deploying MixRank, CornerBlue’s mobile campaigns have increased daily conversions by 19%.
“Our team has found MixRank tremendously useful for our mobile ad campaigns. We use MixRank regularly. The ad copies and traffic sources allow us to jumpstart new campaigns and hit the ground running.”
— Arthur Chaparyan, CEO of CornerBlue