Let’s talk about long tail keywords. Whether you’re doing SEO for a content site or building out a PPC campaign for an ecommerce site, you’re going to be focused almost exclusively on long tail keywords, because the shorter keywords are either too competitive or too expensive.You need to remember this about long-tail keywords: Getting a little bit of traffic from random long-tail keywords is relatively easy. Getting lots of high-converting traffic from long-tail keywords is hard. Very hard.It’s so hard that Demand Media has built a billion dollar company largely on their ability to find good long-tail keywords, and Yahoo paid a lot of money for Associated Content to try to do the same.Plugging in your main keywords into keyword tools is a losing strategy; You will probably have dozens of competitors using the same keyword tool, targeting the same exact cheaper keywords. Racking your brain for synonyms and misspellings may give you a few golden, uncompetitive, profitable keywords, that will result in 1-2 sales a day, but we’re not really interested in that here at insight.io.We’re interested in rapidly delivering lots of traffic. We don’t want the piddling 10 visits a day from people who can’t spell. We want a server-melting avalanche of traffic that will catapult your business and revenues to a level you never thought possible. And in order to accomplish that, your keywords need to be scalable.
Scalable Long Tail Keywords Lead To Big Profits
Let’s say you’re selling hard drive data recovery software. Here are two hypothetical long tail keywords you might use:download data recovery softwareseagate data recovery softwareLet’s assume for the sake of argument that both keywords are equally competitive, have the same traffic volume, and convert exactly the same. If you could only pick one for a new campaign, which one would you pick? Don’t think it matters? One of these keywords could be 10 times more valuable for your business. What other keywords naturally come to mind first to expand this list further? How about:seagate data recovery softwarehitachi data recovery softwaretoshiba data recovery softwareThe secret is that one of these keywords has a specific and easily varied modifier that can be changed to quickly scale the campaign with equally relevant yet diverse keywords. This means that you can rapidly and easily build out highly relevant ad groups without using keyword tools or worrying about synonyms or misspellings.It took me about 5 seconds to find a list of hard drive manufacturers I can use as the backbone of my campaign structure. This technique isn’t limited to brands or types of products.We can try this for dating(ages):singles over 30singles over 40singles over 50or weight loss( list of food):low fat salad dressinglow fat souplow fat cakeNo matter what you’re advertising, if you start by thinking of a single specific keyword containing an easily varied modifier, it will only take a few minutes to build a campaign that contains only cheap long-tail keywords but still delivers significant traffic volume.This is one of the secrets top marketers use to build multi-million dollar campaigns: start with an easy to modify long tail keyword, and scale.