3 Ways To Ramp Up Your Mother’s Day Ad Campaigns Based On Industry Data

With Mother’s Day just around the corner, we decided to take a look at our data to reveal some significant insights about the holiday’s online display ads.  MixRank tracks and analyzes millions of display ads on the web.  Based on the data we’ve found, I’ve put together a few recommendations for your current and future Mother’s Day campaigns.

 

1.  Invest in banner ads:  Our data shows that out of 814 advertisers who run display campaigns for Mother’s Day, only 35% of them have both contextual and banner ads. Why should you care? If you’re one of the 65% of advertisers who is only running contextual display campaigns, you are missing out on potential market share.  Consider banner ads in the future for any seasonal campaigns.  Banner ads are way more customizable to match your messaging or brand.

 

You can identify the most compelling banner ads targeting any keyword with MixRank Professional. Below are just a few banner ads that have targeted a broad match to “mothers day cards.”  Take a look:

Mothersdaybannerads

2.  Bid Higher on Competitive Keywords: Next up, our intelligent web crawlers have identified what keywords advertisers are targeting via broad match for their display campaigns. If you’re considering making any last minute changes to your existing Mother’s Day campaigns, we’ve uncovered what the most competitive and least competitive keywords are, even showing you the number of ads you are competing against.

 

Most competitive keywords for Mother’s Day ads:

 

Keyword

# of Ads

Mothers day cards

342

Mothers day crafts

301

Mothers day greetings

276

Homemade mothers day gift ideas

273

Mothers day crafts for kids

269 

 

 

Least competitive keywords for Mother’s Day ads:

Keyword

# of Ads

Mothers day gifts

8

Mothers day gift basket

9

Mothers day crafts from kids

10

Mothers day graphics

10

Mothers day clipart

10

 

 

Based on these keywords, our data suggests that the holiday card and greetings industry heavily invested in promoting Mother’s Day cards.  If you’re selling greeting cards, make sure you bid higher on the most competitive keywords before time runs out!

 

3.  Skip the keywords that no one else is bidding on: Follow the industry trends supported by our data.  If you’re one of the few advertisers who are targeting “mothers day gifts,” consider opting out next year.  Why?  Many other advertisers in the industry have chosen not to target this keyword for their display ads, most likely because it is an unprofitable keyword to target.

 

This wraps up just a few insights that you could draw from MixRank’s powerful data.  Interested in seeing similar keyword lists for your industry?  MixRank Enterprise offers these reports among many other customizable data sets.

 

Try MixRank for free.  MixRank’s search engine for ads can help you identify ad trends in your industry, uncover competitors’ ad copy, and pinpoint the most profitable publishers for your product.

 

Thank you for reading!  If you’d like more insight into display advertising trends, add me to your circles on Google+ or follow me on Twitter.