Which Super Hero Would Your Online Marketing Strategy Be? The PPC Optimization Edition

Pay per click (PPC) ads aren’t successful over night, and as you know from our last post in this series, a few online advertising strategies or super heroic powers can be used to quickly optimize your campaigns to profitability. If you thought … [Continue reading]

Forging Ahead With Multichannel Competitive Intelligence In The Age Of Big Data

This is a guest blog post by Jason Warnock, Vice President Market Intelligence and Measurement of Yesmail Interactive.Marketing is like a newborn; it demands constant attention, it manages to surprise you just when you think you’ve figured … [Continue reading]

3 Last Minute Holiday Campaign Tips to Reach Those Last Minute Shoppers

With the biggest holiday shopping season almost nearing to an end, we’ve compiled some last minute campaign strategies for you to reach those last minute shoppers.  Before the year ends, secure a spike in revenue over the next several days … [Continue reading]

The Largest Driver of Revenue that the Most Successful Advertisers Implement Over the Least Successful

This is a guest post by Elizabeth Yin, CEO & Co-Founder of LaunchBit. I was curious to know what the difference was between the most successful and the least successful advertisers.  So, I analyzed the data in our ad network, LaunchBit. … [Continue reading]