701pages.com is the leading online search directory in Malaysia. They provide coupons for local goods and services and free unbiased community reviews for over 100,000 merchants. In 2012, they selected clickTRUE to manage and scale its online advertising campaigns.
After running campaigns for several months, 701pages and clickTRUE started seeing a decline in click-through rates. To ensure their existing campaigns did not suffer further, they decided to refresh these campaigns with a new creative direction. As they started launching new creatives to test, they encountered a roadblock. The trial and error period required a significant amount of time, preventing them from rapidly scaling their campaigns.
To increase efficiency, 701pages and clickTRUE turned to MixRank’s search engine for ads to gain insight into successful ads from similar industry advertisers. MixRank’s data showed the contextual and banner ads from leading brands, the number of times the ads were shown, and the length of time the campaign ran for. Ads with a higher frequency over a longer period of time indicated the ad performed well for the advertiser.
With these insights, 701pages and clickTRUE modeled their ad creatives based on what worked for other advertisers in the same industry, cutting their time to launch a campaign by 30%. As a result, MixRank’s intelligent data allowed 701pages to scale their display campaigns more profitably at a rapid pace.
“When launching new campaigns, a quick glance at the banner ads indexed on MixRank offered my team remarkable perspectives. We saved a substantial amount of time spent on testing new creative ads.”
— Jereme Wong, COO of clickTRUE Pte Ltd
clickTRUE Pte Ltd was founded in 2008 and has quickly become one of Southeast Asia’s leading online marketing agencies for SEO, SEM, integrated PPC management, social media marketing, web development, web analytics, and conversion rate optimization. clickTRUE manages over $10 million in online ad spend annually across a client list that includes leading brands such as Clinique, DKNY, HSBC Bank, Men’s Health and Panasonic. clickTRUE has since streamlined its creative testing process using MixRank as its strategic data source for successful ad creatives across a variety of verticals.