I like to win.
I like to win so badly that I usually set the bar really low so that I can always win.
I don’t like playing the lottery because I lose every time. The odds are just not in my favor (sometimes a million to one!). Instead I play local high school raffles where I can buy 50% of the tickets and pretty much guarantee a win. It also makes my nephew feel good.
I try to apply the same rules in my business because I like to win. Here are just a few ways that I win:
1. Partner with the Big Guys
Pick a product or service that already has a lot of customers and figure out how to partner with them. Build a valuable service for their customers so they can promote you and look good at the same time.
For example recently I partnered with a big email marketing company called MailChimp and gave their customers an easy way to collect more email leads. They promoted my niche business inside one of their support docs. This led to some serious distribution for our small business.
You will see a lot of companies doing this. For example PayPal grew because it became an easy way to pay people on eBay.
Easy Win: Getting more customers by partnering with other businesses.
The Hard Way: Building your own stand-alone product and trying to have customers find you through advertising or word-of-mouth.
2. Give away something for FREE
Sometimes you just don’t know if people will use your product. Especially when you are starting out. That is why whenever I launch something I give away something for free just to see if someone out there is interested. Usually it is a very limited free account or “Free for 60 Days” where I can monitor their usage to see what features they actually use.
Once I saw that a few people were actually using my product, I gain some confidence and started charging!
Easy Win: Getting people to sign up for free to prove the product
The Hard Way: Charging up front and not learning on what people find useful (because you have no one using it)
3. Guest Blog Posts (like this one)
In the early days my blog had absolutely no readers (unless you count my mom). So, I reached out to bigger blogs and asked them if I could write a really good guest blog post that their readers will love. Usually they would say yes (bloggers never turn down really good free content).
Easy Win: Getting my blog post in front of 1,000’s of readers by posting on bigger blogs.
The Hard Way: Posting on my blog for years and hoping Google Index’s me for the right keywords
Don’t make things hard.
Try to get as many wins as you can. This will not only help your business grow but also keep you motivated to keep moving along.