701pages Decreases Time Spent on Creative Testing by 30% with MixRank

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701pages.com is the leading online search directory in Malaysia.  They provide coupons for local goods and services and free unbiased community reviews for over 100,000 merchants.  In 2012, they selected clickTRUE to manage and scale its online advertising campaigns.

 

After running campaigns for several months, 701pages and clickTRUE started seeing a decline in click-through rates.  To ensure their existing campaigns did not suffer further, they decided to refresh these campaigns with a new creative direction.  As they started launching new creatives to test, they encountered a roadblock. The trial and error period required a significant amount of time, preventing them from rapidly scaling their campaigns.

 

To increase efficiency, 701pages and clickTRUE turned to MixRank’s search engine for ads to gain insight into successful ads from similar industry advertisers.  MixRank’s data showed the contextual and banner ads from leading brands, the number of times the ads were shown, and the length of time the campaign ran for.  Ads with a higher frequency over a longer period of time indicated the ad performed well for the advertiser.

 

With these insights, 701pages and clickTRUE modeled their ad creatives based on what worked for other advertisers in the same industry, cutting their time to launch a campaign by 30%.  As a result, MixRank’s intelligent data allowed 701pages to scale their display campaigns more profitably at a rapid pace.

 

“When launching new campaigns, a quick glance at the banner ads indexed on MixRank offered my team remarkable perspectives.  We saved a substantial amount of time spent on testing new creative ads.”

 

— Jereme Wong, COO of clickTRUE Pte Ltd

 

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clickTRUE Pte Ltd was founded in 2008 and has quickly become one of Southeast Asia’s leading online marketing agencies for SEO, SEM, integrated PPC management, social media marketing, web development, web analytics, and conversion rate optimization.  clickTRUE manages over $10 million in online ad spend annually across a client list that includes leading brands such as Clinique, DKNY, HSBC Bank, Men’s Health and Panasonic. clickTRUE has since streamlined its creative testing process using MixRank as its strategic data source for successful ad creatives across a variety of verticals.

 

 

CornerBlue Increases Mobile Conversions by 19% Using MixRank

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Founded in 2006, CornerBlue, Inc. has quickly become a leading mobile marketing agency that specializes in performance-based mobile campaigns.  CornerBlue now manages millions of dollars in mobile advertising annually across multiple verticals including education, insurance, and finance.

 

With their growing list of clients, CornerBlue’s team experienced increased pressure to rapidly launch mobile ads in verticals they had not tested before.  In order to efficiently and strategically drive their campaigns, the agency sought insights from real-time industry data.  They needed a solution that delivered proven ad copy and profitable placements to alleviate the time of testing each creative and website.

 

For reliable data, CornerBlue adopted MixRank’s solution because of its abundant amount of indexed ads across every industry.  MixRank offered CornerBlue verified advertising strategies that they used to kickoff new campaigns.  With MixRank, CornerBlue consistently found relevant contextual ad copy and traffic sources for a variety of verticals including the education and finance verticals. 

 

As a result, the intelligent search engine saved the CornerBlue team 25% of their time to set up campaigns, allowing them to focus on other optimization strategies such as researching negative keywords and setting appropriate keyword bids. Since deploying MixRank, CornerBlue’s mobile campaigns have increased daily conversions by 19%.

 

“Our team has found MixRank tremendously useful for our mobile ad campaigns. We use MixRank regularly. The ad copies and traffic sources allow us to jumpstart new campaigns and hit the ground running.”

— Arthur Chaparyan, CEO of CornerBlue

 

Beckertime Increases Daily Traffic by 8%

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Founded in 1998 by father-son watch enthusiasts, Beckertime is one of the largest providers of pre-owned luxury brand watches generating over $1 million in monthly sales revenue.  In 2011, the online retailer turned to KOMI Marketing to manage its digital marketing efforts.

 

As Beckertime and KOMI Marketing sought to expand its online presence, they faced a bottleneck when trying to build high quality links.  The process of researching and finding relevant high-traffic websites for link building was taking a significant amount of time, preventing them from engaging in other search engine optimization (SEO) strategies like content generation and social media.

 

In order to improve the link building research process, Beckertime and KOMI Marketing leveraged MixRank’s intelligent search engine to find quality traffic sources in seconds.  Using MixRank, KOMI Marketing instantly uncovered over 50 websites relevant to Beckertime and started building links at a constant pace.

 

With MixRank’s easy-to-find data, KOMI Marketing and Beckertime saved 90% of the time on its research for link building, freeing them up to focus on other SEO strategies and marketing campaigns.  Additionally, by building links on these websites, Beckertime and KOMI Marketing have seen a steady 8% increase in unique visitors every day.

 

“MixRank’s traffic sources for related ads are really awesome for link building. Without PPC, I’ve seen a significant boost in unique visitors every day from these backlinks.”

 

— Joseph Chambers, CEO of KOMI Marketing

 

Founded as a search engine marketing agency in 2009, KOMI Marketing has since grown into an online marketing company that provides SEO, web development, and social media services.  In addition to working with Beckertime, KOMI Marketing builds and manages integrated online marketing programs for clients in a variety of verticals, including apparel, jewelry, and furniture.  KOMI Marketing has standardized with MixRank as its primary search engine for link building research.

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