Successful online advertising professionals possess extreme optimization knowledge and strategies that we can easily associate with super heroic powers. In this new blog series, we’ll take a look at various online marketing strategies, and how they emulate the extraordinary powers of your favorite super heroes.
The Display Advertising Edition
The display advertising strategies edition are just a few to kick off the series. Let me know in the comments which character’s powers you’ve had the most success with for your display campaigns and how you were able to own them.
Professor X: Audience Targeting
The Super Power: Professor X is an incredibly powerful telepath capable of astral projection, mind control, illusion casting, memory manipulation, and psychic blasts. If you’re participating in audience targeting, your strategy is comparable to the world’s most powerful telepath. As Professor X listens to people’s thoughts and impacts their decisions with his powers, audience targeting similarly allows you to serve ad impressions to specific individuals from your target audience, giving your messaging the power of astral projection, psychic blasts and mind control.
How To Own It: If you’re not currently honing Professor X’s powers of audience targeting, you can look into audience measurement tools like Quantcast or Core Audience that can help you understand what type of audience segments you can divide your visitors into. Once you have full knowledge of these segments, create custom messaging for the various audiences that will be sure to persuade decisions and viewpoints. This will help your campaigns and give you the optimal edge that salutes you into the same super hero class as Professor X.
The Super Power: Cyclops projects a concentrated beam of ruby-colored concussive force from his eyes and can project his power onto those he sees. As it turns out, Cyclops and retargeting are two peas in a pod. Just like Cyclops can project his forces onto those he can see, retargeting allows you to serve ad impressions to people who have visited your site. These ad impressions are very pinpointed and focused towards individuals who you “see” on your site.
How To Own It: To spark your inner Cyclops, set up your retargeting campaign with some easy-to-use tools like AdWords remarketing, AdRoll, Bizo, ReTargeter, TellApart or Criteo. TellApart and Criteo technologies actually create dynamic campaigns generated by the product page the visitor was last browsing (suitable for big retailers or travel sites with multiple products). Alternatively, I’ve had positive experiences with AdWords and AdRoll, which are pay-as-you-go tools. So, grab some dark shades like Cyclops and start projecting your own concentrated beam of retargeted ads by adding your choice platform’s tracking code to your site. This equips you with abilities to track your visitors, conversions, and target those visitors who dropped off in the conversion funnel.
Rogue: Competitive Intelligence for Display Ads
The Super Power: Rogue’s competencies make her very strong as she absorbs powers, memories, and personalities through skin-to-skin contact. Prolonged contact with others can cause her to permanently absorb their traits and potentially kill them. Many have described her strengths as the ability to steal the enemy’s powers and use these forces against them. This is exactly what competitive intelligence for display ads can do for your marketing campaigns.
How To Own It: If you’re like Rogue, you’re already using MixRank to spy on your competitors’ display ads, placements, and landing pages. Now all you need to do is absorb this powerful data to your advantage. Similar to Rogue’s prolonged contact capabilities, MixRank provides powerful insights that you can use over long periods of time for display advertising, search engine marketing, search engine optimization, conversion optimization, and much more. So whether you want to create more compelling ad copy, scale out on keywords, optimize for winning landing pages or generate new traffic through link building, MixRank’s competitive intelligence data will certainly gear you up to exert Rogue’s wondrous abilities of absorbing your competitors’ skills, powers and traits.
Have any online marketing strategies that are related to these super powers? Let me know in the comments which character’s powers you’ve used in the past, and how you were able to own it.